Sales & marketing

Website chatbot (RAG)

Answers from your own site and docs, and captures leads while it's at it.


Answers visitors' questions from your own site and docs — accurately, with sources — and captures leads while it's at it.

What it does

  • Answers from your website, docs, and knowledge base
  • Cites where answers come from
  • Captures leads and contact details
  • Hands off to a person when needed

Common requests it handles

  • What does [feature] do?
  • How is your product different from X?
  • Do you support [use case]?

Recommended models

RAG quality depends more on retrieval than raw model size — a mid-size open model (Llama, Qwen, Gemma) grounded in your docs answers accurately; an API model helps for longer, synthesis-heavy answers.

Tuning tips

  • Keep your source docs clean and up to date — garbage in, garbage out
  • Require citations so answers stay grounded
  • Capture leads at the right moment, not on every message

What we need from you

  • Your site, docs, or knowledge base
  • What counts as a lead
  • Where leads should go

Good for

  • Content-rich sites and SaaS
  • Deflecting repetitive questions
  • Turning traffic into leads